Works

BOO WESTBOO WEST

  • Fashion Store
  • Kobe, Hyogo
  • 1999

Concept

ショップエレメントの記号化
“BOO WEST”は複合施設のキッズフロアに計画された。
子供服を通して子供の喜ぶ笑顔を求め、人が訪れるこのフロアの特性を生かし、フロア全体での回遊性をはかり、大きなエントランスを2方向に設けた。このゾーニングは、公園のように、人々にとって心地よい場所になるように、という思いと、通りがかる人に必ず訪れてもらうための仕掛けでもある。ショップを構成する様々なエレメントも什器としての機能だけでなく、遊具のように触れたくなるようなフォルムを追求し、「公園」をショップとして記号化した。

Symbolization of shop elements
BOO WEST was planned as a kids' floor in a building complex, To make use of the special character of this floor, where, through children's clothing, people visit expecting to see children's happy faces, in planning circulation for the floor overall, huge entrances were installed bi-directionally. Our idea for zoning was just like that of a pleasant city park, so that it would be a comfortable place for visitors, and this is a device that unfailingly gets passersby to drop in.
As for the various elements making up the shop, we went after playthings in formats that people would want to touch rather than just things that functioned as utensils, and a space that symbolizes a "park" was realized as a shop.

Information

BOO WEST

神戸市東灘区向洋町中2-9-1